Caol Ila
The Islay Home of Johnnie Walker
In August 2022, Caol Ila Distillery joined the ranks in a series of re-imagined Brand Homes to reopen to the public.
With panoramic views, a bar with floor to ceiling windows, and immersive storytelling rooms that bring the Distillery’s history and craft to life, the visitor experience at Caol Ila Distillery is a world removed from the traditional distillery tour offering.
Four years in the making, Coal Ila is the seventh and final of Diageo’s reimagined brand homes to reopen to the public and marks the completion of Diageo’s unprecedented Four Corners of Scotland investment. The new visitor experience will provide visitors with a new adventure, one which explores the flavour and story of Caol Ila and delves into the origins of whisky itself.
Efforts to create an inclusive brand home include implementing accessibility measures in line with Euan’s Guide, the information source for accessibility in visitor attractions. Signage uses universal symbols and language-assist devices are available. The brand home and gardens are family-, pedestrian- and cyclist-friendly, and all experiences offer non-alcoholic options.
Learn more: www.brcweb.com
Client
BRC Imagination Arts
Project Role
Writer
Awards
2023: Muse Creative Awards, Gold
Miki Shelton Creative 